welcome to the club

As a current or soon-to-be parent, you’re a member of the most rewarding club around!
We’re here to listen to your needs as you navigate the wide world of baby necessities.

Who is GenSpan?

Since 2004, GenSpan Baby Group has listened to what parents like you truly want from their baby gear. Our conversations have led to safer, more effective products from major baby brands.

About Us

Our Research

Love your stroller? Dislike your high chair? Wonder which soother seat to choose? Sign up to share your feedback with us! We’ll contact you to participate in our research events — air your opinions, help product developers AND earn easy cash!

Sign Up

Model in the Making

Interested in showing off your adorable little one? We’re always looking for sleepy babies, sweet smiling kiddos and even their moms and dads to star in baby gear photo shoots. Click below to join our modeling database!

Sign In


  • Hosting a GenSpan photoshoot is a great way to brighten up any day and I look forward to having the opportunity again! It was exciting to see my home transformed for the shoots, and the food and coffee that the GenSpan ladies brought wasn’t too bad either.


  • From the staff that greets you… to the staff that helps with the reviewing — every person we encountered was very welcoming, friendly, and professional! It was well worth our time and the cash helps toward baby supplies/daycare expenses for us!

    -Research Participant

  • I loved participating in GenSpan’s photoshoot — they brought a cute wardrobe for me to try on, kept everybody laughing and made the day so relaxed and enjoyable. I can’t believe I was paid to do something so fun!


  • GenSpan is a marketing research company that is absolutely a delight to work with! They pay you for simply giving your opinion on baby essentials. Their staff is polite, professional and very kind. I would whole heartedly recommend that all new moms MUST participate in GenSpan research.

    -Research Participant

  • We have done several photo shoots with the team at GenSpan. They are always professional and make it a fun day for both my baby and I!


  • GenSpan is great for new parents to go and get ideas about products they may want to purchase. The overall experience is wonderful.

    -Research Participant