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opportunities for new and expecting parents.

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Welcome to the Club

…the parenting club, that is! It’s the most rewarding club around and GenSpan is here to listen to your needs and desires as you navigate the wide, and sometimes confusing, world of baby necessities.

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Baby blankets and booties

Who is GenSpan?

Since 2004, GenSpan has had ONE goal – to listen to what current and first-time expecting parents need and want from their baby gear – all to help engineers design safer, more effective products for major baby brands.

About Us

Our Research

From online surveys to social media posts to on-site research events, we offer many ways for you to air your opinions on baby products. Sign up today to give feedback AND to earn easy cash while doing so.

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Model in the Making

GenSpan is in constant need of sweet, smiling kiddos, snuggly babies and even moms and dads to star in our many baby gear photo and video shoots. It’s easy and so much fun! Click below to join the GenSpan modeling family!

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Nursery with crib and other furniture

  • GenSpan is a great company! They truly care about your child’s well being and comfort. Everyone I have interacted with has been friendly and so accommodating, treating us as if we where part of the family. I can’t wait for our next experience working with GenSpan!

    -Photo Shoot Participant

  • From the staff that greets you… to the staff that helps with the reviewing — every person we encountered was very welcoming, friendly, and professional! It was well worth our time and the cash helps toward baby supplies/daycare expenses for us!

    -Research Participant

  • From the second I walked in, I felt very comfortable. Everyone was so nice and welcoming. The research portion was fun and I really learned a lot by taking part in this!  Thank you!

    -Research Participant

  • GenSpan is a marketing research company that is absolutely a delight to work with! They pay you for simply giving your opinion on baby essentials. Their staff is polite, professional and very kind. I would whole heartedly recommend that all new moms MUST participate in GenSpan research.

    -Research Participant

  • Everyone in attendance is so friendly and cares about my sons needs. If he needs a break they have no problems accommodating him.

    -Photo Shoot Participant

  • GenSpan is great for new parents to go and get ideas about products they may want to purchase. The overall experience is wonderful.

    -Research Participant



There’s so much to celebrate during the month of June!

We’ll be having several fun giveaways - just because - so be sure to follow us for a chance to win!

Today we honor the brave men and women who have made the ultimate sacrifice for our freedom. ...

Use one word or a GIF to describe how your kiddos are behaving today!

#moms #genspan #kids #parenting #motherhood #crazy #love #superwoman

How well do you know your newborn trivia? Below are 3 truths and a lie. Which statement is false about newborn babies?

1. Newborns have about 300 bones.
2. Newborns are born without taste buds.
3. Newborns can see up to 12 inches away.
4. Newborn’s stomachs are the size of a cherry.

#genspangroup #parenting #newborns #moms #dads #children #genspan #babyquiz

Today is all about moms! To celebrate, we’re giving away a $50 Spa gift card to one lucky momma!

Head over to our GenSpan Facebook page for a chance to win! (

#genspangroup #mothers #sharethelove #mothersday #genspan #family #giveaway #babies

Who can relate?

#genspangroup #motherhood #friends #mornings #sleepy #wakeup #parenting #genspan #babies #exhaustion

Motherhood is hard enough! Don’t do it alone. Here are some ways to connect:
1. Join a local mom`s group and share this road of motherhood with others who are on it as well.
2. Make visiting playgrounds a routine. It’s the ideal spot to make new mom friends….while the little ones can have some fun!
3. Play dates are not meant only for the little ones; they can be a great opportunity for moms to spend time together.
4. Don’t be ashamed/afraid to ask for help when you need it – we’ve all been there.

#genspangroup #motherhood #friends #findyourtribe #parenting #genspan #babies #connect #moms

Happy Cinco de Mayo to all our hard-working mamacitas!

#genspan #cincodemayo #family #mamas #babies #genspangroup #celebrate

It`s never to late to try something new! If you’re interested in modeling for a baby gear product photo shoot, please go to and set up a Model in the Making account. Upload CURRENT pictures of yourself under the Parent Model tab.

#Genspanbabygroup #Genspanbaby #modelinthemaking #model #signup #shine #grandma #grandparents #grandpa #model #babygear

Happy National Brothers and Sisters Day!! Share a photo of your little ones showering each other with hugs & kisses for a chance to win 1 of 3 $25 Target gift cards.

Head over to our GenSpan Facebook page for a chance to win! (

#genspangroup #siblings #brothers #sisters #genspan #family #giveaway #babies