We started out with a simple mission: to listen to real parents. What began as a way to gather honest input from families—on what truly matters in baby gear—quickly grew into something bigger. As more parents joined the conversation, we realized: the best way to bring these ideas to life was with real families, real feedback… and real babies!
Today, we’re a growing community of parents and little ones who are helping shape the future of baby gear — from evaluating products, to sharing ideas, to starring in photo shoots that showcase how these products work in real life.
Whether you’re an expecting parent or already in the thick of it, we invite you to join us. Your voice (and your baby’s giggle) might just be the inspiration behind the next great product.
About Research Opportunities
You talk. We listen. Baby gear gets better.
Through our two fun feedback programs—Be The First and Shape the Future—you’ll get the chance to share your hopes, dreams, and “please-make-this-easier” ideas with the people who actually design baby gear.
With our Be The First Program, you get to:
• Try out the newest baby gear on the market
• Share your thoughts and influence future product design
• Keep the product for FREE
With our Shape The Future Program, you may be asked to:
• Take quick & easy surveys
• Visit our office to tell us what you think of baby products
• Join focus groups or parent panels
• Help shape the future of parenting gear (yes, really!)
Why it matters?
Thanks to parents like you, we’ve helped create:
• The first-ever multi-mode car seat
• A grow-with-me highchair
• An affordable multi-mode stroller
• And tons of other parent-favorite products!
These products now live on shelves at Target, Walmart, Amazon, and beyond—all thanks to voices like yours.
We can’t wait to hear from you and co-create the next generation of baby gear—TOGETHER.
About Modeling Opportunities
Through our Model in the Making Program, we connect you to our affiliated brands often in need of babies (and beyond) for stroller and car seat photo shoots, primarily conducted in the Eastern Pennsylvania area. Sign up your whole family, including:
Babies
Toddlers
Kids (up to 8 years old)
Parents
Grandparents
Here’s how it works:
1. Sign up here.
2. We’ll contact you when we have a photo shoot that fits your child’s age and stage.
3. It pays well. It’s tons of fun.
Check out what happens at a capture here.
Partners and Network
Genspan joins well-known affiliates to volunteer time and donate to important causes in our community. Because raising children is so valuable, we’re passionate about equipping parents with the tools they need to succeed.
